Pinterest seems to be on everyone’s lips at the moment. Since Iowan Ben Silbermann started Pinterest in March 2010, the company has entered the top 10 social networks and had 11.7 million unique monthly visitors in the U.S. by January this year.
Pinterest is a virtual pin board for organizing and sharing stuff people come across on the Internet. Pinners (Pinterest users) can pin up the things they like and have an interest in and use Pinterest for organizing, planning, and saving. Pinterest brings people with shared interests and preferences together. These people can find inspiration from each other and also repin posts.
So how can companies and organizations take advantage of this and use Pinterest as a marketing tool? Continue reading
