It is out now! Herringbone is proud to have co-authored the Social CRM for Dummies (Wiley, 2011) together with Amita Paul, Founder ObjectiveMarketer (acquired by Emailvision) and Global Director, Social Edition at Emailvision - now available as free download.
This book is like having your own personal social media consultant sitting at your desk. Optimize your social media impact without exhausting your resources. Discover how to harness the power of social media for lead generation, systematize your efforts to save time and improve results and launch and track multichannel campaigns from start to finish, while seeing what works and what doesn’t with analytics.
- · Get keyed up – explore the potential benefits of social CRM and review case studies to see it in action
- · Get geared up – write your social media rules of engagement, design an effective system, implement the right technology and train your people well
- · Get started now – ten tips for starting out right, staying on track and fine –tuning your system
Email us for a free download of Social CRM for Dummies: Click here
