Connection is success factor number one when it comes to social media. It is also the first step toward working with Herringbone. In an introductory conversation we will explore common values and objectives to determine compatibility for a successful working relationship.  Then we can develop the communication plan for your unique message.

In the next part of the process we will map out the landscape of key stakeholders, target audience and influensors with whom we want to connect and build a relationship with. For the strategic client who truly want to understand their company's existing on-line landscape before diving in the conversation or before launching the next product, we will perform a social media market and conversation analysis.

Step number two in our process is to create. That entails to create or improve the on-line presence in the appropriate channels such as twitter, facebook, youtube, shareslide etc. Further, to create a messaging that convey your unique voice and message as the client. Thirdly to create the parallel campaigns that will meet the specific needs of the business.

The third step is to join the conversation and communicate. We will launch the campaigns in a trackable and measurable fashion. Continuous engagement in the conversation is key to build a following or community online that is vibrant and impactful.